Not all great animes are popular with everyone sadly.
Unless you are into anime the general public and fans don't know about it. Them not knowing its existence doesn't give subbers incentives to sub since it would be pointless for them to sub and no one watches them. The trend that I'm seeing is that people that slowly get into anime usually started from Naruto & Bleach have two tendencies:
1. They get into the animes with tons of chicks in mini skirts, some sexual jokes are involved and eventually goes down hill to the path of semi hentai or hentai
2. They get into niche based animes (ex: mecha, goth, mystical, genre based animes). These are usually made by smaller companies but yet they are not necessarily horrible. But since these small anime companies are not that big, the publicity is not there thus it's usually from a word of mouth.
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